PEHUEN Fashion Consulting

FW 24

Step into the realm of INDOMITO, where nature's indomitable forces take center stage to educate and elevate humanity.

Our captivating collection draws inspiration from the natural world, intertwining with human consciousness.

WILDING

Wilding began to emerge after the renewal of
the necessity of human beings to reconnect
with Earth, where nature takes over chaos.
It involves weaving techniques with new
sustainable materials.

Wilding began to emerge after the renewal of the necessity of human beings to reconnect with Earth, where nature takes over chaos.
It involves weaving techniques with new sustainable materials.

FABRICS Wilding is the trend that encompasses wool coats, various types of fur, and cashmere in all its variants. It draws inspiration from the natural environment and artisanal techniques, fibers, and processes. It seeks textures and sensations that offer both visual appeal and a pleasant tactile experience when handling the textiles.

COLOR palette proposes an energetic and earthy vibe, drawing inspiration from the colors of vegetation and the earth. These colors adapt to the natural environment and gain prominence as a global trend season after season, as the search for products with an artisanal focus, environmental awareness, and care increases.

KEY ITEMS Wilding's knitwear emphasizes comfort and artistic tribute, while outdoor clothing reflects rugged terrain with distressed suede. Craftsmanship shines in intricate details, like fringes, fur, and embroidery. Mosaics and cutouts are highlighted, and the collection includes suede dresses, cashmere sets, and intarsia sweaters.

RAVEN

The notion of mistery and darkness weaves
itself intricately, forming an intimate bond
with nocturnality.

The notion of mistery and darkness weaves itself intricately, forming an intimate bond with nocturnality.

FABRICS This trend envelops us in a mystical, alluring, and dark yet romantic spirit, featuring transparencies, shines, sheers, silky and metallic finishes that gleam in broad daylight. It evokes a gothic and Victorian aesthetic, combining nightwear and knitted fabrics with various satin and metallic effects.

COLOR With a special emphasis on all shades of purples, deep reds, and magentas, this color universe becomes the jewel of the palette. It embodies a notion of dark romanticism, featuring a range of vibrant winter colors associated with the concept of new luxury.

KEY ITEMS Raven symbolizes the discovery of darkness through layers. Control by sharp shoulders and hourglass waists, lace and velvet are revealed, adding sensuality. The inspiration of Victorian metallic heels and delicate lace veils complements gothic-glam accessories and a decadent aesthetic.

STORYWORTH

In this universe, a simpler and more humble life is
cherished. Comfort is found in the everyday with
a deliberate wardrobe that emphasizes
longevity.

In this universe, a simpler and more humble life is cherished. Comfort is found in the everyday with a deliberate wardrobe that emphasizes longevity.

FABRICS Storyworth finds ways to reinvent heritage through a softer sophistication that is both comforting and chic. Sturdy materials like gabardine, cotton poplin, and wool fabrics are used, grounding the range with utility and gentle structure.

COLOR Classic neutrals, functioning as trans-seasonal tones, attract consumers who seek comfort and familiarity in traditional hues. Some highlighted colors include medium and dark grays, off-whites, and warm browns with subtle undertones.

KEY ITEMS Timeless classics, emphasizing quality and longevity with simple designs. Durable constructions in checks, stripes, and classic silhouettes reinterpreted for a new audience, adding unexpected styles.

I - D

I-D challenges perspectives with an open mind,
inviting conversations about labeling and its
absence. The I-D trend navigates the
underground tech scene, advocating for
innovation and diversity.

I-D challenges perspectives with an open mind, inviting conversations about labeling and its absence. The I-D trend navigates the underground tech scene, advocating for innovation and diversity.

FABRICS Compact, comfortable textiles and body-hugging silhouettes. Technical fabrics like taffetas and nylons. Juxtaposition of dissimilar materials.

COLOR This universe proposes a more technological and futuristic approach, which is why the colors that define it lean towards saturated, bright, and dopamine-inducing tones.

GARMENTS Represents garments that are suitable for more than one occasion. Sporty becomes urban and urban becomes sporty, almost without distinctions between categories.

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